Marketing and Customer Acquisition

E-commerce Trade Deficit and Overseas Transit Foreign Currency Exchange Rate Issues: E-commerce Trade Deficit & Foreign Exchange Challenges in Global Trade 1. Introduction 2. Understanding E-commerce Trade Deficit 3. Foreign Exchange (FX) Challenges in Overseas Transit 4. Mitigating Trade Deficit & FX Risks 5. Future Trends 6. Conclusion Reference https://www.oecd.org/en/publications/the-role-of-digital-platforms-in-the-collection-of-vat-gst-on-online-sales_e0e2dd2d-en.html

The Impact of Social Media on African E-Commerce Introduction The Impact of Social Media on African E-Commerce Social media has become a transformative force in Africa’s e-commerce landscape, driving innovation, connectivity, and economic opportunities across the continent. With over 525 million internet users in Africa (as of 2023) and growing smartphone penetration, social platforms are

12 Best Selling Niches on Amazon Selling on Amazon can be profitable, but only if you approach the business with the right niche. There is also a huge competition here. Aaron M March 10, 2025 12 min read This article is about the best niches that you must penetrate right now on Amazon. These are

The Role of Small and Medium Entrepreneurs (SMEs) in Ethiopia’s Economic Growth Introduction Small and Medium Enterprises (SMEs) are the backbone of Ethiopia’s economy, driving innovation, job creation, and sustainable development. With a rapidly growing population and increasing urbanization, SMEs play a crucial role in reducing poverty, fostering industrialization, and boosting economic resilience. In this

1. Understand Local Markets Building Loyal African E-Commerce Customer Bases 2. Build Trust 3. Optimize Customer Experience 4. Loyalty Programs 5. Community Engagement 6. Competitive Pricing & Value 7. Feedback & Adaptation 8. Leverage Technology 9. Strategic Scaling 10. Cultural Sensitivity Example: Kenya’s Copia succeeds by combining cash-on-delivery, agent networks in rural areas, and community-centric marketing. Similarly, Jumia uses localized loyalty programs (Jumia Prime) and mobile money integration. By prioritizing

Business Communication – Achieving Results by Lori Harvill Moore Chapter 1: From Sumer to Social Media Business Communication – Achieving Results by Lori Harvill Moore Key Concepts: Action Items: Chapter 2: Understanding Semantic Noise Key Concepts: Case Study Analysis: Action Items: Chapter 3: Internal Communications Key Concepts: Case Study: Elite Customer Solutions Action Items: Chapter 4: